Terms of service

These terms govern the use of Mapford (the "Service"), provided by Aspen Ridge Capital LLC, an Arizona limited liability company, doing business as Mapford ("we", "us"). By creating an account, accepting an invitation, or using an API key, you agree to them on behalf of the agency you work for (the "Agency", "you").

1. What the Service is

The Service measures which web pages AI assistants cite when answering buying questions, classifies each cited page by whether a newcomer could realistically be placed on it, and produces a report the Agency may present to its own clients under its own name.

The Service is sold to marketing agencies and other businesses. It is not offered to consumers, and you confirm you are using it for business purposes.

2. Accounts

Getting an account. Accounts are created by us or by an invitation from an existing user at your Agency. An invitation lasts seven days and can be used once. There is no self-serve sign-up.

Your responsibilities. Keep your password to yourself. You may add a second sign-in step using an authenticator app, and we recommend it. You are responsible for what is done under your account and under any API key your Agency creates, until you tell us the credential is compromised or revoke it yourself.

Deactivation. We may deactivate an account that breaches these terms. A deactivated account cannot sign in, and API keys belonging to a deactivated Agency stop working at the same moment.

3. Acceptable use

You may not:

• use the Service to measure a business or submit a website you have no legitimate business reason to measure;
• attempt to reach data belonging to another agency, probe share links you were not given, or test the Service's security without our written permission;
• share your password, or let someone outside your Agency use your login;
• resell access to the Service itself (as opposed to the reports it produces, which section 5 permits);
• submit content that is unlawful or that you do not have the right to submit;
• interfere with the Service's operation, including by circumventing its rate limits or the per-Agency monthly measurement allowance.

4. What we measure, and what we do not promise

This section mirrors the rules the Service itself is built to obey. It exists so that no salesperson, ours or yours, can promise what the product refuses to print.

• We sell measurement. Every rate the Service reports carries its sample size and a confidence range. A rate is an estimate of what the sampled assistants did during the measurement, nothing more.
• We do not promise outcomes. We make no promise that any page, brand or client will be cited, ranked, recommended or mentioned by any AI assistant, or that any measurement will improve, or that any traffic, leads or revenue will result. Nobody can control what an assistant says, and we do not claim to.
• Reachability grades are judgements. "Placeable", "gettable" and "locked" are classifications made by a published rubric from evidence gathered about each cited page. They are not guarantees that a placement is available, affordable or will be accepted by the page's owner.
• Assistants change. The engines we sample change their models and behaviour without notice. Where an engine discloses which model answered, we record it; where it does not, the report says so. A change on the engine's side can move a measurement without anything having changed on your client's side, and we annotate known changes rather than hide them.
• Prompt suggestions are guesses. Suggested prompts generated from a client's website are starting points, not measured demand, and carry no volume or difficulty figure.
• No sentiment, no rank, no composite score. The Service does not report these, and nothing in it should be read as one.

5. Reports, share links and white-labelling

Presenting reports to your clients. You may present a report to the client it concerns, under your Agency's name, logo and accent colour, and you may remove our name from a shared report using the setting the Service provides for that purpose.

The methodology link stays. Every report, shared or not, links to our published methodology page. There is no setting that removes it, and you agree not to remove, obscure or alter it by other means. Anyone reading a number must be able to read how it was made.

Do not alter the numbers. You may add your own commentary around a report. You may not change a rate, a sample size, a confidence range, a reachability grade or the named engine and model, nor present a partial measurement as a complete one.

Share links. A share link is a long, unguessable address that shows one report to anyone holding the link, with no login. Shared reports are excluded from search engines. You are responsible for whom you give a link to. You can revoke any link at any time, and may set an expiry when you create one. A revoked or expired link shows a neutral notice with no client branding.

What a share link does not include. The per-answer detail behind a report (the sampled answer text) is available only inside your login and through the CSV export there, never through a share link. That text is unedited assistant output and may mention competitors; you decide what your client sees.

Snapshots. A "snapshot" is a one-day measurement at the minimum sample size, labelled as such on every surface that shows a rate. You agree to keep that label when you present one, and not to present a snapshot as a monthly measurement.

6. API keys

Your Agency may create API keys that read its own reports and brands. Each key:

• is shown once at creation and is not recoverable, only replaceable;
• reads exactly what your Agency's users can see, and nothing else;
• is limited to a fixed number of requests per ten-minute window, stated in the API documentation;
• can be revoked by your Agency at any time, and by us if it is misused or if the Agency's account ends.

Anything fetched with a key is subject to these terms as if it were viewed in the Service.

7. Fees and payment

Prices. The current prices are published on the Service's pricing page. They are a one-off diagnostic (one measurement plus a walkthrough) and a monthly Agency licence that includes a fixed number of measurements per calendar month, with a stated price for each additional measurement. There are no per-assistant or per-seat charges, no hidden allowances, no free trial and no checkout on the site.

Invoicing. We invoice you directly. Invoices are payable within 14 days of the invoice date, in US dollars, by the method stated on the invoice. Prices exclude any sales tax or VAT, which will be added where we are required to charge it.

Measurement allowance. Each Agency has a monthly allowance for the measurements it starts itself. When the allowance is used up, the Service refuses to start another measurement until the next calendar month or until we raise the allowance. Measurements beyond those included in the licence are charged at the published additional-measurement price.

Late payment. If an invoice is unpaid 7 days after it is due, we may suspend the Agency's access until it is paid. We will warn you before suspending.

Price changes. We may change prices with at least thirty days' written notice. A change takes effect at the start of your next monthly term after the notice period.

8. Term and termination

Diagnostic. A diagnostic is a single engagement and ends when the report and walkthrough have been delivered.

Licence. A licence runs month to month from the date of the first invoice and renews automatically each calendar month until either party gives notice.

Ending it. Either party may end a licence for any reason by giving written notice at least 30 days before the end of the current month. We may end the agreement immediately, on written notice, if you materially breach these terms and do not fix the breach within fourteen days of being told about it, or if the breach cannot be fixed.

After it ends. Your access stops. On your written request we delete the data we hold for your Agency within thirty days (see section 9). Reports you have already downloaded or presented to clients are yours to keep, subject to section 5.

What survives. Sections 4, 5 (the methodology-link and do-not-alter rules for reports already delivered), 9, 10, 11, 12 and 13 survive termination.

9. Data

Your data is yours. The brands, competitor lists, prompts, client names and other material you enter, and the reports produced from them, belong to your Agency (or to your client, as agreed between you). You give us the licence we need to store and process that material in order to provide the Service, and for no other purpose.

Personal data. Where the material you enter includes personal data (for example, a client contact's name and email), you are the controller of that data and we process it on your instructions. Our data processing agreement, available on request, sets out the terms; our privacy policy describes what the Service collects and why. Do not enter special-category personal data; the Service has no need for it.

What we keep: the measurement corpus. We retain the sampled answers, the pages cited, the evidence gathered about those pages and the statistics computed from them, in a form that is de-identified from your Agency and its clients, and we may aggregate that data across all customers to improve the rubric, calibrate the methodology, publish research and build new measurements. This corpus is ours. It never includes your Agency's name, your client's name as your client, your login details, or anything that identifies a person, and we will not publish anything from it that identifies a client of yours.

Deletion. On written request, or when the agreement ends, we delete the personal data and client-identifying material we hold for your Agency within thirty days, except where the law requires us to keep it longer and except for the de-identified corpus described above. Deletion is carried out by a person on request; there is not yet an automatic deletion schedule.

Security. We protect your data using the measures described on the Service's security page as it reads from time to time. We will tell you without undue delay, and in any case within seventy-two hours of becoming aware, if we learn of a breach affecting your data.

10. Intellectual property

The Service, its software, its methodology, its rubric and its documentation are ours or our licensors', and nothing in these terms transfers them to you. You may not copy, modify, reverse-engineer or build a competing measurement service from the Service.

The names and logos you upload for white-labelling are yours; you give us permission to display them in your reports and nowhere else.

11. Warranties and disclaimers

We warrant that we will provide the Service with reasonable skill and care and that the Service will perform substantially as described on its methodology page.

Except for that, and to the fullest extent the law allows, the Service is provided "as is". We make no other warranty, express or implied, including any warranty of merchantability, fitness for a particular purpose, accuracy of any measurement beyond its stated confidence range, or non-infringement. In particular, section 4 applies: no citation, ranking, traffic or commercial outcome is promised.

The Service depends on third-party AI assistants and on the providers we use to sample them. We do not warrant that any engine will remain available, keep its behaviour, or keep disclosing its model.

12. Limitation of liability

To the fullest extent the law allows:

• Neither party is liable to the other for any indirect, consequential, special or punitive loss, or for loss of profit, revenue, business, goodwill or data, however arising.
• Our total liability to you under or in connection with these terms, in any twelve-month period, is limited to the fees you paid us in that period.
• Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything the law does not allow to be limited.

13. General

Governing law. These terms are governed by the laws of the State of Arizona, United States, without regard to its conflict-of-laws rules, and the state and federal courts located in Arizona have exclusive jurisdiction, except that either party may seek injunctive relief anywhere.

Changes to these terms. We may update these terms. We will give at least thirty days' notice of a material change by email to your Agency's contact address. Continuing to use the Service after the change takes effect means you accept it; if you do not, you may end the agreement under section 8 without penalty.

Notices. Notices to us go to thomas@mapford.com. Notices to you go to the contact email on your Agency's account.

Entire agreement. These terms, the pricing page, the data processing agreement (if signed) and any written order or invoice between us are the whole agreement. If they conflict, a signed order or data processing agreement wins over these terms.

Assignment. You may not transfer your rights under these terms without our written consent. We may transfer ours to a successor of the business on notice to you.

Severability. If any part of these terms is found unenforceable, the rest stands.