Pricing

Three prices, and the arithmetic behind them

No checkout, and no free trial. Send the form and we reply by email. A call only if you want one. A measurement is worth nothing to a business it doesn’t fit. Below: what you pay, what a measurement is, what one more costs, and what we won’t sell you at any price.

See a sample report

Start here · One-off diagnostic

$650once

One full measurement of your business. A walkthrough is included, if you want one.

1
measurement, over a calendar month: 1,400
sampled answers, every cited page read: 1
walkthrough with the person who ran it

One measurement — 1,400 sampled answers across 5 AI engines, taken over a calendar month.
The ranked list of cited pages, who controls each one, and what it would cost and take to get on it.
Every rate with its sample size and its range, and the smallest change the sample could detect.
A walkthrough of the report with the person who ran it, if you want one.
No commitment afterwards, and nothing to cancel.

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If your category turns out to be one where AI engines don’t name businesses at all, we’ll tell you before you pay.

Founding price · Single business

$150a month

For the first 25 businesses, locked for twelve months. After the first 25, the price is $350 a month.

1
measurement of your business every month: 1,400
sampled answers in every measurement: 25
businesses at this price, then it ends

One measurement a month — 1,400 sampled answers across 5 AI engines, every cited page read.
Your first month is the diagnostic: the same report, with a walkthrough if you want one.
$150 holds for your first twelve months. After that it is $350 a month.
Month to month. Stop whenever you like, and the reports you have stay yours.

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Agency license

$850a month

Ten measurements a month, run by you, on as many client brands as you like.

10
measurements included each month: $60
for each measurement beyond the ten: 1,400
sampled answers in every measurement

A measurement is a calendar-month period or a single-day snapshot; either way it is 1,400 sampled answers.
That $60 is the whole overage: no credits, no bundles, no rate that changes with how many AI engines a question reaches.
An eleventh measurement runs only when someone at your agency starts one. Nothing runs on a schedule. Nothing is charged on its own. And we’ll cap your month at ten if you ask.
Unlimited client brands and unlimited seats. A brand costs nothing until you measure it, so a prospect can be set up before you have won them.
Reports carry your logo, name and color; share links open without an account; print-ready reports, spreadsheets and a read-only connection for your own reporting tools.
No annual commitment and no minimum term. Month to month.

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What a measurement is

One measurement is 35 buying questions, asked 8 times each on every one of 5 AI engines. That’s 35 × 8 × 5 = 1,400 sampled answers, and every page cited in every one of them is fetched, read and classified.

The eight isn’t a budget choice. It’s the floor set by Schulte et al., the 2026 study of how far AI engine answers move between runs, below which a source-level number isn’t worth printing. This product measures sources, so we hold to it. That same study is what the sensitivity below is computed against.

At 1,400 answers, the smallest month-over-month move we can tell apart from the engines’ own randomness is 4.2 percentage points. Every report prints that figure, so you can see what it could not have detected.

The AI engines are ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. What each of those actually is — which are answered by a vendor interface with web search and which are a real Google results page, and which name the model that answered — is set out on the methodology page, because you should be able to check it before you buy it rather than after.

What we do not sell

Six things, and they are absent by decision rather than by roadmap:

A position or a rank. “You were second” is the least stable thing an AI engine produces. At the sample sizes anyone in this market can afford, it is a coin toss with a number written on it.
A sentiment score. Same reason, one step worse: it needs more evidence than a rank and gets less scrutiny.
A single overall score. Rolling stable and unstable measures into one figure hides which half moved. Where a number would need a footnote to be honest, we print the parts instead.
A traffic forecast. We measure what AI engines cite and whether you are on it. Nobody can convert that into visits without inventing the conversion.
A per-engine or per-seat add-on. There is no upgrade to sell you for covering one more AI engine or seating one more person: all 5 AI engines are in every measurement at the price above, and seats are unlimited. The only thing that costs more is measuring more.
A promise that anything will go up. We do not sell a guaranteed improvement, and you should be suspicious of anyone who does — including of us, if we ever start.

What changes when your needs change

What makes a plan cost more than its headline is usually what happens when you add something. Here’s what happens here, next to what price pages in this market generally do.

We’re not naming anyone, and that column carries no figures. These are the shapes of price pages, not prices we’d quote at you without a source. Check a few yourself.

When

You want another AI engine covered

Here

Nothing changes. All 5 are in every measurement, at the price above.

Generally elsewhere

AI engines are commonly sold one at a time, as add-ons to the plan, so the price on the front of the plan is rarely the price of covering the engines your client actually uses.

When

You add a client

Here

Nothing, until you measure them. A client is a saved set of questions; keeping one costs nothing and there is no limit on how many you keep.

Generally elsewhere

Clients are usually brand slots or seats tied to the tier, so a client past the tier’s allowance is a tier upgrade rather than a line item you can price for that client.

When

You need more measurements than the ten

Here

$60 each, stated here rather than quoted on request.

Generally elsewhere

Extra volume is usually bought as credits, whose per-unit price is not published and whose consumption rate depends on how many AI engines a query fans out to.

When

The plan's allowance changes

Here

It changes only when this page changes, and this page is dated at the bottom.

Generally elsewhere

Allowances are set in the plan rather than in a contract, which is what allows one to be revised at an unchanged price.

What changes here, and what generally changes elsewhere
When	Here	Generally elsewhere
You want another AI engine covered	Nothing changes. All 5 are in every measurement, at the price above.	AI engines are commonly sold one at a time, as add-ons to the plan, so the price on the front of the plan is rarely the price of covering the engines your client actually uses.
You add a client	Nothing, until you measure them. A client is a saved set of questions; keeping one costs nothing and there is no limit on how many you keep.	Clients are usually brand slots or seats tied to the tier, so a client past the tier’s allowance is a tier upgrade rather than a line item you can price for that client.
You need more measurements than the ten	$60 each, stated here rather than quoted on request.	Extra volume is usually bought as credits, whose per-unit price is not published and whose consumption rate depends on how many AI engines a query fans out to.
The plan's allowance changes	It changes only when this page changes, and this page is dated at the bottom.	Allowances are set in the plan rather than in a contract, which is what allows one to be revised at an unchanged price.

What happens next

Three steps, and you can stop after any of them.

You ask for access. A short form and a reply from a person. We will tell you if your category is one where AI engines name businesses at all — for some it is not, and that is a reason not to buy.
We run the diagnostic. $650, one measurement, one report, one walkthrough. It takes a calendar month, because the samples are spread across separated days on purpose. Nothing renews. A single business can instead take the founding price, $150 a month, whose first month is the diagnostic.
You take the license, or you do not. $850 a month, 10 measurements included, $60 each after that, month to month. Agencies who take it usually do so after the first client report has gone down well, which is the order we would recommend.

See a sample report Request a walkthrough

Prices current 15 October 2026

When they change, this page changes and the date changes with it.